The Baroda Area Business Association 2017-12-06T18:07:44+00:00

Welcome to the Baroda Area Business Association

The Baroda area is one of the most beautiful regions in southwest Michigan. With 14,000+ acres of scenic vineyards, endless orchards and fields of agricultural goodness, you will undoubtedly find yourself lost in the winding, aromatic roads of the Baroda area. Whether you are looking for one of the award-winning wineries, incredible microbrews, amazing cuisine, or picking your own fruits and vegetables, you will find it here.

Over the past five years, the Baroda area has made leaps and bounds in its industries. Our businesses are growing and thriving! Whether it’s manufacturing, agri-tourism, retail, or specialty services, business is booming!

The Baroda Area Business Association is committed to fostering a vibrant and prosperous business community for our Members by promoting the Greater Baroda Area. That means we support you!

Member Highlight

Baroda Founders

Leonard Olson, Founder, had a long history in the wine industry. He was familiar with Southwest Michigan’s growing region and growers, and knew the quality product produced here first hand. His experience here dated back to the late 1960’s when Olson and a partner planted the first commercial European vines in Michigan. They went on to plant 27 grape varieties, which included Aurora, Vidal Blanc, Baco Noir, Marechal Foch, DeChaunac, Chamborcin, Cascade, Chardonnay, Seyval, Vignoles and Johannesburg Riesling. Len obtained the first new Michigan winery license since prohibition and opened Tabor Hill in 1972. As winemaker at Tabor Hill, the winery won several awards and medals and was served in the White House under Gerald Ford’s presidency. Len left Tabor Hill in 1982 and pursued other opportunities in the beverage industry, including beer-making in northern Indiana and wine-making in Kentucky, where he was recognized as one of the founding members of the Kentucky Grape and Wine Council.

A self-educated winemaker, Len consulted with experienced winemakers throughout the world, including the late Karl Werner and Helmut Becker, two of Germany’s most renowned winemakers. Werner, whose family has been producing wines since 1411, was a graduate of the renowned Geisenheim Oenological and Viticultural Institute. And, Becker was the chief of the Geisenheim Grape Breeding Institute.

Len returned to Southwest Michigan and was honored to be among this continually growing wine community. He focused on making wine accessible to all palates and levels of knowledge by producing a variety of wines ranging from classic varietals grown from the Lake Michigan Shore AVA region (in other words, Southwest Michigan) to chocolate and fruit-flavor-enhanced.

Len passed away in 2014, but his legacy, love and passion for the Southwest Michigan wine industry lives on in his son, Gunnar, who is now the winemaker at Baroda Founders.

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