The Baroda Area Business Association (BABA) was originally established in 2012 with the purpose of assisting The City of Bridgman/Lake Charter Township Economic Growth Alliance (EGA) and partners, the Villages of Baroda and Berrien Springs the Townships of Oronoko and Baroda, have recently implemented Phase I of a 47 sign Wayfinding program.
The program was designed to welcome people to Southwestern Michigan, remove current sign clutter, and stimulate a sense of discovery that leads tourist to find their way to wineries and small-town business districts along the Lake Street - Shawnee Road corridor stretching from I-94, Exit16, to US-31, Exit 13. The route branded as Southwestern Michigan’s “Lake to Grapes” corridor is the center of Southwestern Michigan’s wine and fresh produce tourist experience.
First defining the goal of the Wayfinding effort. “We wanted to remove ‘sign clutter’ – the unorganized multiple display of information with a system of messages that 1) welcomes people, 2) provides intuitive navigation, and 3) sparks a person’s individual interest in discovery of attractions and businesses within the corridor”.
To accomplish these goals three distinct subarea themes were identified; 1) the Lake Michigan beach town, 2) farm and wineries, and 3) education, culture, history and fishing.
Upon completion of that project, BABA’s new focus was to support local business, committed to fostering a more vibrant and prosperous business community through programs and activities, which is where we are today.